Quote of the Day

From this morning's USA Today:

"No one bats an eyelid at all the product placement in films or the sponsorship of (shows) on TV, so why should commercial novels be any different?"

And

"Literary snobs might say otherwise, but all of the major literary prizes are sponsored by corporate money, so they don't mind taking the corporate (money) when it suits. I'd advise any writer to give it a go if the opportunity arises."

That was Carole Matthews, author of The Sweetest Taboo, a chicklit novel that features the Ford Fiesta. Ford paid her "an undisclosed fee" to write the Fiesta into the plot.