These Good Grades Brought to You By:
This whimsical little number is an actual public school report card from Florida's Seminole County. According to Advertising Age, McDonald's chipped in the $1,600 printing cost for the report card jackets, which contain a Happy Meal coupon for kids who get A's, B's or have good attendance. Says Susan Linn, the director of the Campaign for a Commercial-Free Childhood:"Lots of companies advertise directly in schools, but I think McDonald's has taken this to an all new low by advertising on report cards. ... It bypasses parents and targets children directly, [telling them] that doing well in school should be rewarded by a happy meal."The district used a Pizza Hut ad for years until that company pulled out.
posted by The Masticator at 12/06/2007 10:19:00 AM
2 Comments:
Sydney (Nate's daughter) is required to read and test on three A.R. (Accelerated Reader) books each quarter. For every additional book she reads and tests on, she receives a coupon for a personal-size pizza from Pizza Hut.
We gave her a high five, they gave her three pizzas.
The catch: The student is the only one allowed to use the coupon and must be present at the time of purchase. Only one coupon per visit.
http://www.cnn.com/2007/EDUCATION/03/02/reading.for.pizza.ap/index.html
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