Friday, January 18, 2008

No More Cheeseburgers for Good Grades

To follow up on an earlier story, McDonald's has decided to cease its Florida school report card sponsorship. Advertising Age reported today that McDonald's has agreed to cover the printing costs for the 27,000-student district, but without the fast food ads.

"In the absence of needed government regulation to protect schoolchildren from predatory companies like McDonald's, the burden is on parents to be vigilant about exploitative marketing aimed at children," said Susan Linn, director of the Campaign for a Commercial-Free Childhood.

I wrote about the McDonald's-sponsored report cards in December.

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